Dealer Profile

Chicago, Illinois

Music Direct has been catering to the high-end audio lover community of Chicago since 1996. We spoke with Brand Ambassador, Besflores Nievera Jr. to learn more about what drives them as a company. “Our motto is It’s all about the music, and that visionary thought really comes to the heart of how we function as an organization,” Nievera says. “Our mission is to be the best purveyors of high end audiophile equipment and meet the needs of an excited community of music lovers. Make sure the customer is happy. I think it takes that kind of thought process to deliver.”

In terms of Music Direct’s relationship with Harman, Nievera speaks glowingly. “From the moment that Harman approached us to our current relationship, our respect for Harman and their expanding suite of products and brands continues to grow. We’ve seen our customers react positively and the possibilities are unlimited. We want everyone to know that Harman is a great partner and we look forward to a long-lasting relationship.”

One of the strongest bonds between Harman and Music Direct is a shared commitment to, and belief in the value of training. Nievera tells us, “If our sales team doesn’t maintain a fresh perspective and get regular updates, our job is meaningless. What we really love about training with Harman is that they deploy a high level of communication between retailer and organization in such a way that we are able to utilize our own thought processes, and become great storytellers of the brands and their histories.”

Harman recently hosted a Revel training session at Music Direct, and Nievera sat down with Harman Global Training Manager, Chris Robinson. Check out the video.

You can learn more about Music Direct on their website at www.musicdirect.com