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JBL MA & Stage 2 New York Press Event
By David Glaubke
Director, Global Corporate Communications
HARMAN Luxury Audio
After July’s successful Hollywood launch of the JBL Stage 2 MA, and its recent CEDIA Expo debut, we set off for New York City to introduce the product to consumer lifestyle and tech press.
In collaboration with Universal Music Group and Dolby Atmos, we conducted a two-day media event at the renowned Republic Studios, the recording home of Republic Records represented by the likes of Taylor Swift, Nicki Minaj and Post Malone.
This exclusive venue, located in the Chelsea neighborhood of Manhattan, was the perfect venue to conduct Stage 2 MA media evaluations as it tied into JBL’s longstanding contribution to the recording industry, from content creation through to the living room.
We created both a two-channel and multi-channel system within the studio’s artist lounges. The engineers at the studio, who mix in Dolby Atmos, so loved the system that they asked we leave it behind so they can play Atmos mixes for their artists as it would be heard in a living room. Born is the JBL Lounge at Republic Studios, New York.
The response from the press in the room was equally enthusiastic, especially from those who will, for the first time, introduce their readership to high-quality, accessible and well-designed component audio.
From Techlicious & MSM: “If you are looking to take your home audio to the next level – beyond a soundbar – I’d recommend demoing one of JBL’s setups. Whether it’s for movies, music or gaming, their new systems offer a balance of performance, style and user-friendliness that’s hard to beat.”
Or, from TechRadar: “They say that the high-end audio business is doomed as the younger generation is unwilling to upgrade their home audio gear due to the costs and inconveniences of separate components. With the Modern AVRs and Stage 2 Speakers, JBL has made getting better sound painless, both for consumers and their wallets.”
Writers representing more than 20 publications, including CNET, Esquire Magazine, and G Style Magazine, were on-hand and coverage will roll out over the next several weeks. Check out some of the latest coverage in our From the Audio Files feature in this edition of the newsletter.
