Dealer Profile

On 4 July 1981, Leonhard Schwarte founded the Hi-Fi shop ‘Auditorium’ on Feidikstraße in Hamm, Germany. From the very beginning, the focus was not only on listening to music with passion, but also on listening in order to offer customers the best possible solutions - and there have always been many of these in the selected range.

How many people are on the team?

50 employees at three locations.

Thoughts on the importance of training?

Product training is essential in the Hi-Fi sector. Audio equipment is often technically complex and without solid training it is difficult to advise customers properly. It's not just about understanding functions, but also knowing the differences between brands so that you can make suitable recommendations. In addition, sound advice improves customer satisfaction enormously - they then know how to get the best out of their device. At the same time, training helps to keep pace with new technologies and avoid complaints. Ultimately, both customers and retailers benefit from this.

What do you like most about HARMAN Luxury Audio products and which lines do you feature?

In our opinion, HARMAN Luxury Audio products are particularly impressive because of their sound quality and well-thought-out design. The combination of innovative technologies such as Dirac Live, which adapt the sound perfectly to the room, and an appealing design is also outstanding. The products offer a good combination of technology and aesthetics.

We stock the JBL Summit Series, the Studio Monitors Series, of course the Classic Series, the HDI Series, and the Stage XD Series as well as a selected range from ARCAM and Mark Levinson.

How do you think the luxury audio industry is currently doing?

The luxury audio industry continues to show encouraging growth, driven largely by the increasing demand for high quality audio and video formats. One notable trend is the focus on connected, compact devices, such as Wi-Fi enabled speakers and soundbars, which are particularly popular with younger buyers. This target group is also strongly attracted by modern headphones that offer both sound quality and convenience and can be seamlessly integrated into the digital lifestyle. The industry is thus adapting to the changing needs and preferences of consumers and remains on course for growth.

Tell us about your mission statement.

From the very beginning, everything at Auditorium has revolved around a passion for music and an unforgettable listening experience. Our aim is not only to offer the best hi-fi and home cinema solutions, but above all to listen in order to meet the individual needs of our customers. We are proud of our carefully selected range, which has offered a variety of solutions from the very beginning.

We want to inspire both experienced audiophiles and younger music lovers with appealing hi-fi products. Music and audio are our passion, and we do everything we can to provide our customers with the best possible support, including in the area of service. Anyone who buys from us can rely on the expertise of our audio technicians, who are ready to help with the selection and integration of audio systems in any room.

At Auditorium, we combine first-class products with personalized advice and comprehensive service to create a unique sound experience that delights everyone.

You have the floor. Anything else you want to share with us about Auditorium that you would like the world to know?

The Auditorium is constantly growing and evolving! This year, for the first time, we organized our own in-house Hi-Fi trade fair: the Auditorium Sound Days. This fair is not just an ordinary demonstration fair; it offers a unique platform for intensive discussions, fascinating Hi-Fi experiences and hands-on workshops.