Dealer Profile
Cavin Osakaya
How long have you been in business?
We were founded on March 1, 1928. This year marks our 96th anniversary.
How many locations do you have?
One store with seven floors in the center of Sapporo city, Hokkaido, Japan. (Six floors are store and one floor is office.)
How did Cavin Osakaya get its start?
The Founder, Mr. Shinzo Morita, my great-grandfather, imported and sold a variety of products from overseas, the main product was radio at the time. Those activities led to the current business style of audio and home theater specialty store. “CAVIN” stands for Computer, Audio, Visual and INterface. When the company was first established, a store was located in Osaka city. That's why the store name includes "Osakaya". Three years later, it moved to Sapporo City.
How many people are on the Cavin Osakaya team?
Seventeen.
Thoughts on the importance of training?
It is very important to recommend products to customers by their own words and knowledge. Each sales staff needs to learn about a wider range of related genres and gain sufficient experience. Customers also get a lot of information from the internet, so it will be most important in the future to convey real and actual information that can only be experienced on-site and hands-on.
What do you like most about HARMAN Luxury Audio products and which lines do you feature?
The Studio Monitor Series is a long-loved series of products not only by customers but also sales staff. The Studio Monitor Series is our main focus, and several models are displayed in-store. JBL Classic Component series and L100MK2, S4700 and S3900 are also very popular products to our customers. Project K2 S9900 is also on display to promote JBL’s superb technology.
How do you think the luxury audio industry is currently doing?
High-end items are doing well.
On the other hand, entry to middle range items not selling as well.
What is Cavin Osakaya's mission?
Proposing the right products that suit the customer's tastes and wants.
Developing and delivering products that offer experience and value to customers as quickly as possible.
We want to expand the further immersive audio and home theater culture and experience to as many people as possible in the Hokkaido area.
You have the floor. Anything else you want to share with us about Cavin Osakaya that you would like the world to know?
We offer a total solution of the audio and visual experience to a lot of customers. This is why we have a wider range of audio and visual items on display on the six floors of our store. On the basement floor, an audio rack and furniture are displayed. Vinyl, CD and Blu-ray media are available on the first floor, including headphones, entry class audio products, the latest network products and active speakers to appeal to a lot of visitors from the entrance. The second floor is designed for home theater products including TV, Projector, AVR and multi-channel audio systems for the latest immersive audio and visual experience. Middle class audio products, including accessories and second hands are exhibited on the third floor. Hi-end audio products and room acoustic conditioners are placed and demonstrated on the fourth floor with an acoustically well-conditioned listening room. The sixth floor is designed for the event space where new model listening events and highlighted products experience events are executed frequently. (The fifth floor is stock room.)
Our sales approach is covering the entire Hokkaido area by holding audio and visual products fairs and exhibitions in various locations several times a year in the area.