Dealer Profile
Musical
Musical is a company with more than 70 years of experience in the Guatemalan Hi-Fi market. They are a distributor of globally recognized brands in various segments such as: Car Audio, Home Audio, Professional and Commercial Audio. All of their products have a warranty directly from the manufacturer, and they offer a maintenance and repair service program. They also have equipment installation services and complete solutions for all audio and video integration markets.
How many locations do you have?
As distributors we have one retail location, but we work with over 100 companies in the audio and video industry in Guatemala.
How did MUSICAL get its start?
“Inversiones W.G.” known commercially as “Musical” started 73 years ago when our Founder Mario Rafael Wunderlich started an AM radio station to broadcast classical music. He started to get calls and letters from listeners asking him, “Where can I buy classical music LPs to play at home?” So, he started importing classical music LPs. Later on people started asking him, “Where can I buy turntables, amplifiers and speakers so I can listen to my LPs?”. So, he saw the opportunity and started importing sound systems into Guatemala.
“Musical” was the first store of its kind in Guatemala where you could buy LPs and Hi-Fi systems.
During the following years, Mario Rafael Wunderlich started visiting various tradeshows in the United States and abroad in search of audio and video systems to bring to the Guatemalan market. Later on, his son Juan Alberto Wunderlich (GM), followed his footsteps and started accompanying him to trade shows, and together grew the business.
How many people are on the MUSICAL team?
“Musical” has a team of 25 people.
Thoughts on the importance of training?
We believe training our sales force and customers is very important to keep them updated about the new trends and technologies coming out to the market. In “Musical” we keep our sales team and commercial partners updated with training courses and valuable information of our products and the audio industry.
What do you like most about HARMAN Luxury Audio products and which lines do you feature?
We have been a fan of all HARMAN luxury products for a long time, because of their amazing quality and great sound. We really liked the HDI speaker series. JBL speakers have no match in the Luxury Audio Market. And we are really excited for the new JBL MA AVRs and Stage2 Loudspeakers that just came out. We think customers will really enjoy these new speakers. We feature JBL Premium, ARCAM, Revel and Mark Levinson in our show room.
How do you think the luxury audio industry is currently doing?
The Luxury Audio Industry is growing. People are looking for more high-fidelity amplifiers and speakers than ever before. The customer is more informed and more knowledgeable when it comes to Luxury Audio. That means that customers are more demanding with their home and business audio. Customers that are willing to invest in luxury audio are frequently audiophiles that want the best sound possible for their spaces.
What is MUSICAL’s mission?
To be the leading company in sales and distribution of high-end products nationwide (Guatemala), in the audio and video market. Providing solutions for vehicles, homes, businesses and companies. With excellent service and training to all our customers and business partners.
You have the floor. Anything else you want to share with us about MUSICAL that you would like the world to know?
“Musical” was founded for the love of music and great sound. We are proud of our heritage and of the next generation that will continue the family legacy. Upholding the values of team effort and exceptional customer service. Our purpose as a company is to serve and provide the Guatemalan market with technology that improves everyday life.
The central cause of existing as a company is to give every Guatemalan access to the best audio and video technology. Our passion goes beyond music, its going the extra mile for all our customers and partners.