Dealer Profile

Pure Theatre is a division of Geomics Limited and was established in 2003 and is located in Telford, United Kingdom, just northwest of Birmingham. An established engineering company which had contracts supporting Airbus and Boeing, in 2005 Pure Theatre used their engineering knowledge to launch the world's first Battery Powered Projector Screen. From here the team fell in love with the home cinema and luxury audio industry dedicating their time to becoming specialists in this field. Today Pure Theatre designs and manufactures home cinema systems and has become a major supplier of luxury audio.

To give their customers the best possible service, they created The Ultimate Home Cinema Centre. Their facility includes several demo areas including one of only a handful of JBL Synthesis Experience Centres in the U.K. While having just the one location, they operate online and service customers around the world.

How many people are on the Pure Theatre team?

We are proud to remain a small family business with a close knit team of seven.

Thoughts on the importance of training?

We pride ourselves on customer service. Our tailored approach has always been the thing that sets us apart from others. Training is a large part of that, ensuring our staff are able to provide the very best advice and ensure customers get the audio experience that they are looking for.

What do you like most about HARMAN Luxury Audio products and which lines do you feature?

With our engineering background we truly admire the expert engineering and advanced calibration that HARMAN Luxury Audio products provide. We know that this is a brand we can trust to perform and our customers will get the pure, uncompromised sound that they are looking for.

We are proud to have an incredible 9.4.4 JBL Synthesis Experience Centre in our home cinema centre. Our customers enjoy a masterpiece of perfectly balanced sound and incredible dynamics. Our online store features the full JBL Synthesis Line, JBL Conceal, along with the ARCAM line of electronics.

Our concealed demo room features electric drop-down Projector Screens and Projector lifts along with a stunning 5.2.6 JBL Conceal solution powered by ARCAM AVR’s and Power amp. This concealed solution offers a beautiful room that can be transformed into a home cinema at the touch of a button.

How do you think the luxury audio industry is currently doing?

The luxury audio industry like all markets has had to evolve along with consumers and emerging technologies. We have been impressed with the changes that have come recently. How the industry has developed products to meet the needs of things like content streaming is important for a new generation of buyers.

How would you describe Pure Theatre’s mission?

Our mission here at Pure Theatre is to team great products with incredible service. We want to bring our customers the very best audio and visual products, only selling products we stand by. Where others may offer a cold online purchasing experience, we strive for consumer connection. 

You have the floor. Anything else you want to share with us about Pure Theatre that you would like the world to know?

In a world so disconnected we are striving for connection with our customers. Our ethos means that we are more than just a shop, we are real people who care about bringing you the very best audio products. When investing in amazing luxury products, like those that HARMAN brings to market, you want to ensure you are making the right decisions and our team is here to help.